In concert with Concordia University's retail store renovation and redesign, signage was required to make this busy location more user-friendly and welcoming to an urban student clientele. By implementing a clearer message hierarchy and reducing information categories on signs, students can now locate what they're looking for and get in-store service faster. The flexible, cost-effective signage solution uses magnetic materials printed in-house, enabling staff to more rapidly respond to changing supply and demand.
ServicesLogotype DesignVisual IdentitySignage
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