Following several acquisitions by this leading assistance services provider, it became apparent that logo management would be essential to AXA's global profile, reputation and continued growth. Paris-based Dragon Rouge design strategists worked closely with commercial architects to produce flexible and highly coherent visual identity guidelines for AXA and its companies worldwide. Over several years they issued individual volumes of guidelines for the company logo, group logo, stationery, corporate signage and worldwide distribution networks signage. These have proven to be invaluable tools for AXA's image management for over 20 years.
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