Cartier needed to reinforce the consistency of their agenda refill collection to better respond to market demands and reflect the tradition of their exceptional leather goods.
The new agenda collection offers more attractive models, functional spiral binding systems, and paper tested for permeability, transparency and agreeable writing pleasure. The newly designed page layouts, including conversion charts, city guides and vintage wine lists was an immediate success with a new generation of customers in a increasingly competitive high-end market.
FirmDesign Design ! LocationParis